And maybe, if nothing else, I guess it suggests that despite the soup du jour — huge seed/A rounds, massive valuations, binary outcomes— you can sometimes do alright by just taking less money and more time.

– urchin.biz/urchin-so…

And a few gems:

Rob didn’t seem very impressed. He immediately dismissed the Urchin 2.0 interface as (and I quote) “too blue blue blue blue blue,” which I had to admit was true.